Property Styling Melbourne

Home Moving Planners offer complete property styling and interior design services, designed to increase the value of your home. Home Moving Planners can provide a fully furnished and styled property for sale, with all furniture and accessories handpicked and hired out for a standard six-week selling campaign. Alternatively, we can also provide part furnishing of homes using your existing furniture where possible. (Please note that for part-styled properties, we have a minimum $1900.00 fee)

Why do I need to style my home for sale?

Property styling is a proven way to help sell a property faster and for bigger returns.
The Internal Institute of Home Staging research has shown that a home staged for sale sells 30-50% faster and for 7-17% higher than the price of a non-staged home in a similar market. A well-presented house could potentially (and often does) achieve an extra 5-10% in sale price. Bear in mind that 5% on a $600,000 home is a gain of $30,000. Therefore, the cost of our home staging services is really quite minimal to the potential increase in income you could achieve from the sale of your property.

Real estate agents today will tell you that they are no longer just selling a property; they are selling a lifestyle. Today’s buyers are much more about visual presentation than ever before. With a cooling market, it is especially important that properties stand out and allow their best features to be shown. Property styling is the cheapest and best way to achieve this. Vendors can’t rely simply on land value or houses receiving exceptional prices anymore. Your home needs to stand out from the rest of the properties on the market and be competitive.

Some people mistakenly believe that selling a completely empty house will increase their sale price over a furnished house. They believe that it allows prospective buyers to visualise what their furniture would look like in it and to imagine what they could do with the space.
However, a complete lack of furnishings makes the house feel bare (and feeling is one of the most important components of a home buyer’s decision). Yet, on the other side of the continuum, a fully lived-in home can feel cluttered and give off too much of the owner’s personality. Potential buyers want to be able to visualise their own possessions in your house and therefore, need to see all the “space” available to them in each room. Often houses are set up for your own comfort, but this is not always visually appealing and does not maximise the features in the room. The key to styling a property is creating a look that will easily enable potential buyers to see themselves living in your property.

People look to buy homes for logical/functional reasons (first home, growing family) however, studies have shown that people buy homes based on emotional connection or attachment to a property. Styling homes allows people to see how they could live a beautiful life in your property and, therefore, elicits an emotional reaction in the buyer.

Why would you accept a lower price for your home, when a bit of extra time and effort could make your home one of those properties selling well above your expected price? When you consider that your property is often your biggest financial asset, it is paramount to put effort into the presentation.